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Learn to spot AI bubble warning signs and protect your business from costly mistakes. Historical patterns from dot-com and crypto crashes reveal how to invest wisely.

Most companies focus solely on their customer market while completely ignoring five other critical areas that can make or break their success. The Six Markets Model, developed by Christopher, Payne, and Ballantyne in 1991, reveals how organizations actually operate in six interconnected reputation areas. Understanding this framework explains why some businesses grow effortlessly while others struggle despite having great products.