Rafael Martino

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Join date: Oct 22, 2025

About

AI Implementation Strategist & Course Creator

Rafael brings 9+ years of enterprise technology leadership experience to practical AI education. As Director of Implementations in global financial technology, he has led complex AI integrations affecting millions of users and managed multi-year programmes delivering measurable business impact.

Professional Background:

Technology Director with expertise in AI-driven solutions and digital transformation
Led implementation teams across global payment systems for fintechs and large financial corporations
Built enterprise GenAI RAG systems with predictable 75% ROI
Achieved 82.2% employee engagement scores through strategic technology adoption

Education & Credentials:

MBA & Postgraduate Diploma in Business Administration (AACSB, AMBA, EQUIS accredited)
B.Sc. Electrical Engineering
Professional certifications in Prince-2, Scrum, Lean Six Sigma, and GenAI

Technical Expertise: Rafael combines deep technical knowledge in AI implementation (LangGraph, Vector Databases, NLP) with business strategy, bridging the gap between emerging technology capabilities and practical business execution.

Mission: Through Linkifico, Rafael makes enterprise-level AI implementation knowledge accessible to growing companies, helping them avoid the expensive mistakes that derail 95% of AI projects.

Posts (19)

Nov 23, 2025 ∙ 3 min

Why Most AI Projects Fail

MIT's 2025 study reveals that 95% of enterprise AI investments are failing despite $40 billion in spending. Learn the three critical mistakes most companies make when choosing AI tools and download our free AI Tool Evaluation Framework to avoid costly implementation failures.

Nov 20, 2025 ∙ 3 min

"Are You In Love With Your AI"

Thousands are experiencing heartbreak when AI companies update chatbot models, revealing a critical AI literacy gap. Users form emotional bonds with mathematical patterns they perceive as personality, not understanding these are sophisticated text generators designed to trigger attachment. With 25% of adults under 40 saying AI partners could replace humans, AI literacy isn't optional, it's essential for healthy digital interaction.

Nov 13, 2025 ∙ 3 min

The Klarna AI Experiment: Why Replacing Humans with AI Backfired

Klarna replaced 700 workers with AI in 2023, claiming huge savings. By 2025, they were rehiring humans after customer satisfaction plummeted. CEO admitted: "We focused too much on efficiency. The result was lower quality." 55% of companies now regret AI-driven layoffs. The lesson: successful AI amplifies humans rather than replacing them.