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AI Decoded #1: Gemini - Google's Everything AI
Google Gemini Analysis: Cut through AI hype with evidence-based insights on Google's multimodal AI. Discover why 650 million users choose Gemini, its 81% multimodal benchmark performance, and whether it's right for your business workflow. Key features, limitations, and Google ecosystem integration.

Rafael Martino
Dec 133 min read


"Are You In Love With Your AI"
Thousands are experiencing heartbreak when AI companies update chatbot models, revealing a critical AI literacy gap. Users form emotional bonds with mathematical patterns they perceive as personality, not understanding these are sophisticated text generators designed to trigger attachment. With 25% of adults under 40 saying AI partners could replace humans, AI literacy isn't optional, it's essential for healthy digital interaction.

Rafael Martino
Nov 203 min read


Prompt Engineering: What It Really Is
Prompt engineering has become one of the most misunderstood concepts in AI today. Most people think it's about learning templates like "act as an expert" or crafting detailed instructions with specific roles. But real prompt engineering is actually system design for building AI applications at scale. This article explains when you actually need prompt engineering (spoiler: most of us don't) and when simple, natural communication with AI works just fine.

Rafael Martino
Nov 33 min read


Synthetic Data: AI's Best Kept Secret
Companies are generating artificial data at unprecedented scale to solve problems most people don't know exist. Synthetic data allows AI systems to create fake training examples that maintain real statistical patterns without containing actual personal information. This reveals a crucial truth: AI systems don't discover knowledge, they learn whatever patterns they're shown - and understanding this changes how businesses should approach AI validation and verification.

Rafael Martino
Nov 12 min read


AI Hallucinations: The Costly Problem
Lawyers are getting fined thousands of dollars for citing fake cases that ChatGPT made up. According to researcher Damien Charlotin's 2025 database, there are now 491 documented cases worldwide where AI hallucinations appeared in court filings. This isn't a tech glitch - it's a fundamental business crisis that's spreading across every industry using AI without proper understanding.

Rafael Martino
Nov 13 min read


Why Most AI Training Programs Are Actually Making Things Worse
You probably think AI training is about learning prompting techniques and interface navigation, but that's exactly why 48% of employees abandon AI tools after trying them. Most programs teach surface-level skills when people need to understand how AI actually works, creating unrealistic expectations and driving users back to manual processes.

Rafael Martino
Oct 292 min read
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