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Prompt Engineering: What It Really Is
Prompt engineering has become one of the most misunderstood concepts in AI today. Most people think it's about learning templates like "act as an expert" or crafting detailed instructions with specific roles. But real prompt engineering is actually system design for building AI applications at scale. This article explains when you actually need prompt engineering (spoiler: most of us don't) and when simple, natural communication with AI works just fine.
Rafael Martino
3d3 min read


Synthetic Data: AI's Best Kept Secret
Companies are generating artificial data at unprecedented scale to solve problems most people don't know exist. Synthetic data allows AI systems to create fake training examples that maintain real statistical patterns without containing actual personal information. This reveals a crucial truth: AI systems don't discover knowledge, they learn whatever patterns they're shown - and understanding this changes how businesses should approach AI validation and verification.
Rafael Martino
5d2 min read


AI Hallucinations: The Costly Problem
Lawyers are getting fined thousands of dollars for citing fake cases that ChatGPT made up. According to researcher Damien Charlotin's 2025 database, there are now 491 documented cases worldwide where AI hallucinations appeared in court filings. This isn't a tech glitch - it's a fundamental business crisis that's spreading across every industry using AI without proper understanding.
Rafael Martino
6d3 min read


Why Most AI Training Programs Are Actually Making Things Worse
You probably think AI training is about learning prompting techniques and interface navigation, but that's exactly why 48% of employees abandon AI tools after trying them. Most programs teach surface-level skills when people need to understand how AI actually works, creating unrealistic expectations and driving users back to manual processes.
Rafael Martino
Oct 292 min read
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