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Prompt Engineering: What It Really Is
Prompt engineering has become one of the most misunderstood concepts in AI today. Most people think it's about learning templates like "act as an expert" or crafting detailed instructions with specific roles. But real prompt engineering is actually system design for building AI applications at scale. This article explains when you actually need prompt engineering (spoiler: most of us don't) and when simple, natural communication with AI works just fine.
Rafael Martino
1 day ago3 min read


Synthetic Data: AI's Best Kept Secret
Companies are generating artificial data at unprecedented scale to solve problems most people don't know exist. Synthetic data allows AI systems to create fake training examples that maintain real statistical patterns without containing actual personal information. This reveals a crucial truth: AI systems don't discover knowledge, they learn whatever patterns they're shown - and understanding this changes how businesses should approach AI validation and verification.
Rafael Martino
4 days ago2 min read


AI Hallucinations: The Costly Problem
Lawyers are getting fined thousands of dollars for citing fake cases that ChatGPT made up. According to researcher Damien Charlotin's 2025 database, there are now 491 documented cases worldwide where AI hallucinations appeared in court filings. This isn't a tech glitch - it's a fundamental business crisis that's spreading across every industry using AI without proper understanding.
Rafael Martino
4 days ago3 min read


The AI Agent Revolution: How to Get It Right
AI agents are about to change everything, but many organizations are confusing them with chatbots, leading to costly implementation failures. With Gartner predicting 40% of AI agent projects will be cancelled by 2027, understanding the strategic approach to implementation is crucial for success.
Rafael Martino
6 days ago2 min read


What Is Machine Learning? Why TikTok Knows You So Well
Discover what Machine Learning really is and why TikTok knows you so well. Learn how ML powers everything from spam filters to ChatGPT.
Rafael Martino
Oct 262 min read


From Siri to ChatGPT: The 6 Words That Changed Everything
Discover how six words in 2017 created the AI revolution. Learn why ChatGPT works differently than Siri.
Rafael Martino
Oct 261 min read
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