Prompt engineering has become one of the most misunderstood concepts in AI today. Most people think it's about learning templates like "act as an expert" or crafting detailed instructions with specific roles. But real prompt engineering is actually system design for building AI applications at scale. This article explains when you actually need prompt engineering (spoiler: most of us don't) and when simple, natural communication with AI works just fine.

Introducing Linko, our first FAQ chatbot built with Node-NLP instead of GPT. While many organizations default to ChatGPT APIs for chatbots, we chose traditional NLP for good reason. Node-NLP delivers instant responses, consistent answers, and zero ongoing costs—proving that not everything needs generative AI. Sometimes the most practical solution outperforms the most hyped technology.